Marketing experts say that consumers love choice… but I’m not so sure. Especially in a day and age where all of us are, for some reason, becoming more indecisive, having too much choice can be supremely frustrating. So, when the starry-eyed freshmen, sophomores and even juniors like me wander into Bartels Hall for ClubFest this semester, they might as well be flipping through the terrifyingly gargantuan menu of The Cheesecake Factory. Even after narrowing down our menu options – like only looking at the Glamburger section (love you Cheesecake!), it’s still daunting. Today, we’ll be diving straight into the Business Fraternity section of the business menu.