Western culture loves to rank everything. From foods to sport teams to cities, we obsess over figuring out the best thing, the second best thing, and so on. One of the more interesting ranking systems is that of colleges. Every year, U.S. News and World Report publishes its popular list of the “best colleges” in the country., which means that a lot of people read and absorb these rankings,yet what actually goes into them? Why are they important?